Weg der Demokratie

A location-based treasure hunt that teaches young people about democratic processes through interactive gameplay

OBJECTIVE

Create personalized recap videos that serve as each team's democratic journey highlights.

MY ROLE

Research

Storyboard

Motion Graphics

TOOLS

Remotion

Figma

Illustrator

After Effects

TEAM

Annika Burger

Matteo Gamba

DURATION

6 months

Challenge

Engagement vs. Education

Create content that educates without boring young audiences.

Personalization at Scale

Generate unique videos for each team with their specific data, across multiple Swiss cantons.

Solution

Familiar Format Strategy

We adopted a "Spotify Wrapped" and "Strava Year in Sport" approach. Familiar, engaging, and celebratory, creating personalized recap videos that feel like entertainment while reinforcing democratic education.

Design Process

Research & Concepting: Studied youth engagement patterns in digital media and social sharing behaviors
Storyboarding: Developed initial storyboard concepts, focusing on narrative arc and pacing. Then created the detailed storyboards for each location.
Prototyping: Prototyped key interactions and transitions to test information hierarchy and emotional impact
Asset creation: Worked within the provided design system to bring the storyboard to life and adapted visual elements for motion graphics and animation requirements
Animation production: Crafted smooth, engaging motion graphics in After Effects

Hybrid Animation Pipeline

We developed an innovative two-stage production process: first creating all the animations and visual effects in After Effects, then having developers integrate real-time game data using Remotion to generate unique videos showcasing each team's journey, achievements, and rankings.

Key Features

1. Personalized Journey Mapping

Visual representation of each team's unique path through the treasure hunt, highlighting locations visited in chronological order and total distance they covered.