PourPlay

PourPlay is a modern cocktail-mixer brand built around the promise of “Cocktails Without the Chaos.” By offering pre-measured mixer blends, PourPlay lets anyone serve bar-quality drinks at home. Each flavor is curated to taste freshly made: no artificial sugars, no complicated recipes, just house‑infused syrups, real citrus juices, and locally sourced botanicals.

Project Goal: The objective was to create a cohesive visual identity that feels playful, premium and whimsical. That speaks to PourPlay’s ease and reliability, and stands out on crowded shelves and social feeds.

The logotype's chunky letterforms give a nod to 1970s salvage-graphics but feel updated for modern use. Paired with a flowing, hand-drawn script, it softens the overall vibe, adding a touch of craft and whimsy.

The forest-green hues nod to garden-fresh ingredients, while bright pastel accents (watermelon red, peach orange, cucumber green) are used to instantly distinguish each mixer.

Product photographs place the packaging in unexpected, slightly surreal environments, suggesting adventure and making the brand memorable.