Flor Eterea

Flor Eterea, known for its flower preservation art, began after the passing of the owner's grandmother, who kept dried flowers between the pages of all her books. Lia (owner) found them and started pressing her own flowers, first as a personal ritual, then as meaningful gifts. Now the brand specializes in the preservation of flowers through delicate framing for people who want to hold on to meaningful moments of their life.

Project Goal: The objective was to create a brand to attract customers who love a sustainable, meaningful form of art. The aim was to create an identity system that communicates reverence, refinement, and emotion, while still feeling modern and minimal.

Subtle floral references are embedded within the logo.

The illustrations consist of simple women figures dancing in flower dresses. These airy silhouettes reinforce the brand's delicate natural feel.

The color palette is inspired by nature and flowers, each hue remains vibrant enough to honor the flowers’ original brilliance.